Diego Yurkeivich of Conill: Más que un auto has been the biggest winner in Conill’s history

The Conill’s Más que un auto campaign for Toyota has earned many awards at every festival it has entered, to date it amounts for more than 20 awards. This marketing effort was launched in 2015 and was a great success for the brand’s consumers. At the annual Designers and Art Directors (D&AD) Awards held in London on May 19, it won a Wood Pencil. This campaign is easily the most awarded campaign in Conill’s 48-year history, said Executive Creative Director, Diego Yurkievich. It has won at the industry’s top festivals, including Cannes, The One Show, Clios and Effies. “This is a wonderful follow-up to the Pencils we recently picked-up at the One Show” said Yurkievich. “This is a big-time honor. I couldn’t be prouder of our people.” D&AD is a not-for-profit organization that represents the international design, advertising and creative communities. D&AD sets industry standards, educates and inspires the next generation, and promotes the importance of creativity, innovation and ideas to the business community.